How to optimize website images for SEO

Images are invaluable components of a website because they can help promote your products or services to potential customers. However, if your images are not optimized, visitors to your website will find it difficult to navigate through the pages because of slow loading times. This is why you need to optimize your images before uploading them.

What is image optimization?

Image optimization is the process of delivering images in the correct size, format, resolution, and dimension without compromising their quality. The goal is to improve the loading speed of websites to give visitors a better browsing experience.

How to optimize website images

Here are helpful tips for optimizing the images on your website.

1. Choose the correct file format
Digital images come in various formats, but the three most commonly used types for websites are:

  • JPEGs – JPEGs are the most widely used format for website images because they have an enormous color palette that’s ideal for showing off images with complex patterns, gradients, shadows, and colors.
  • PNGs – PNGs support a wider range of colors compared to JPEGS, making them ideal for images with more complex designs. PNGs are also the only format that can support transparent backgrounds perfect for logos and vector images. The only drawback is that PNG files are larger than JPEGs, which can make page loading times longer.
  • GIFs – GIFs are hugely popular as animated memes on social media sites but are hardly used for static images on most websites because of the limited colors — only 256 — they support.
    Therefore, they are the best option for small images that require only a few colors.

2. Name your images properly
It’s important to use relevant keywords when naming your website images because search engines like Google not only crawl the text on your website but also crawl image file names. Using keyword-rich and descriptive image file names will allow search engines to provide more accurate results to customers looking for a particular product or service.

For example, if your website is selling used cars, naming an image Red-Ford-Mustang-LX-2012.jpg will get more search results compared to a generic file name like used-car.jpg or DCIMIMAGE001.jpg.

3. Use alt tags
Alt tags are texts that appear in place of a website image that fails to load on a user’s screen. These tags allow screen-reading tools to describe website pictures to visually impaired visitors. In addition, alt tags help search engines crawl and rank your site better. Most of the time, alt tags are almost similar to image file names.

4. Resize your images
Using the wrong image size on your site can negatively impact loading times. For example, featured images in WordPress are usually 1200 x 628 pixels. Images larger than 1200 x 628 pixels will decrease the loading speed of your site. This can lead to high abandonment rates.

5. Compress your images
Image compression is the process of reducing an image’s file size without compromising its quality. This allows you to use more images on your site. The smaller image file size also helps in reducing the time needed to download or send an image over the internet.

Image optimization is a vital part of building a successful website. If you want to learn more about optimizing website images, give our experts a call today.

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Effective video content to attract more customers

According to Wyzowl’s 2022 State of Video Marketing Report, 86% of businesses use video as a marketing tool. If you’re not using videos as part of your marketing strategy, you’re missing out on a huge opportunity. In this blog post, we’ll discuss seven types of video content that can help boost your marketing campaigns and attract more customers.

Ask me anything (AMA)

You may be getting a lot of conceptual questions about innovative ways to use your product or service, what direction your company is heading, what the latest trends are, and so forth. One of the best ways to address these questions is to record or stream a live personal and unscripted AMA segment.

To get good engagement, make sure to keep questions and answers moving in a relevant and interesting direction. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests will be a lot more beneficial for your target audiences.

Business introduction or behind-the-scenes

If your company wants to build an online presence, one of the best things you can do is to showcase your business. Create content that introduces your staff or provides information about your products or services.

For instance, you can take your viewers on an office tour, show them how one of your products is made, or broadcast your business’s launch event. Make sure to invite as many viewers as you can, but remember that most live broadcasts can be recorded and saved. You’ll likely want to keep the video available after the live broadcast has ended so other potential customers can view it later.

Live broadcast announcements

You can hold live broadcasts on social media to update your customers about an upcoming product, service, or event. A live broadcast is a more interesting and personal way to make announcements compared to press releases and status updates.

Text-based announcements and pre-recorded videos can limit how you address the “fine print” questions from customers. You can use live broadcasts as a chance to hold press briefings and address questions after your official announcement.

Facebook is one of the most popular live streaming platforms today, but there are a handful of different services you can use for broadcasting live videos. Aside from Facebook, there are a handful of different services to use for live video broadcasting. Deciding which one is the best for you can depend on a lot of different variables, such as the length of your content and the demographics of your target audience.

News and trending topics

Current and live event broadcasts are great not only because they’re fresh, but also because they give your audience something to share.

Facebook Live and Instagram stories allow people and businesses to share recent information, trending news, and other relevant stories. For example, you can stream a live cooking show while engaging your viewers by hosting a Q and A in real time. You can also offer a special discount to anyone who tunes in to a live broadcast. With these features, you can easily attract a wide audience and get them to consider your business.

How-tos

Whether you have a soon-to-be-released product or a simple rehash of an existing one, there’s no better way to introduce it to your customers than by using how-to videos.

Not only do these show existing clients the best way to utilize your service or operate your product, but it also allows potential customers to see both your product and your customer service philosophy in action. Regularly monitoring these videos can be invaluable as you continue to get questions about your products or services over time. You can also use these how-to videos as another way to build a video reference library for your sales and support team.

Promotional videos

Your promotional videos should portray your business in a positive light and make people want to do business with you. You can feature your organization’s vision and mission, showcase outreach programs, highlight the positive impact of your business, and the like.

Nowadays, many companies partner with influencers to attract customers. If you have someone who’s familiar to your audience promoting your business, you’re likely to get the attention of potential customers, especially those who are hearing about your product or service for the first time.

Remember that promotional videos should be straight to the point and, ideally, should last no longer than 10–15 minutes.

Webinars

Webinars are online events that are attended by a virtual audience. They allow for online participation, thanks to real-time audio and video feeds.

A series of images and videos can be broadcast and run in sync with the rest of your presentation. You can also make use of the screen sharing functionality to show your viewers an application or a website. Webinars also offer various interactive opportunities such as live chat, polls, surveys, and tests.

Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.

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Windows 10 and 11 keyboard shortcuts you need to know

Using keyboard shortcuts activate computer commands faster than dragging a mouse. If you’re using Windows 10 or 11, you may want to try out the following keyboard shortcuts.

Snap

Snap allows you to put two to four windows side by side, making it easier to compare documents or do two things at the same time. You can use Snap with these keyboard shortcuts:

  • Windows Key + Left – snaps the current window to the left side of the screen
  • Windows Key + Right – snaps the current window to the right side of the screen
  • Windows Key + Alt + Up (Windows 11 only) – snaps the current window to the top half of the screen
  • Windows Key + Alt + Down (Windows 11 only) – snaps the current window to the bottom half of the screen

You can also select a snapped window and press Windows Key + Up/Down to move it to your desired corner of the screen.

Taskbar

You can also use keyboard shortcuts to navigate the Windows 10 or 11 taskbar. Here are the ones you need to know:

  • Windows Key + T – cycle through opened and pinned apps on the taskbar
  • Windows Key + (number) – open the app pinned to the taskbar in the position indicated by the number. If the app is already running, pressing this shortcut will switch to that app.
  • Windows Key + Shift + (number) – start a new instance of the app pinned to the taskbar in the position indicated by the number, even if one is already open

Task View

This window management feature allows you to see all of your opened windows and browser tabs so you can quickly return to a specific program, document, or web page. This is particularly useful if you have multiple windows open at once.

You can access Task View by clicking on its button on the taskbar or using these keyboard shortcuts:

  • Windows Key + Tab – opens the Task View interface with windows from your current desktop
  • Alt + Tab – switches between open windows and browser tabs on all desktops
  • Ctrl + Alt + Tab – functions similarly to Alt + Tab but the thumbnails stay on the screen even after you release all the keys

Virtual Desktop

This handy feature enables you to create a new desktop that can display different open windows and apps. You can dedicate virtual desktops for certain functions. For instance, one virtual desktop could be used solely for work and another one for entertainment.

You can quickly manage your virtual desktops using the following keyboard shortcuts:

  • Windows Key + Ctrl + D – opens a new virtual desktop
  • Windows Key + Ctrl + F4 – closes the current virtual desktop
  • Windows Key + Ctrl + Left/Right – switches to the virtual desktop on the left or right

If you’re looking for more time-saving technology tips or have any questions about how Windows 10 or 11 can help streamline your operations, just give us a call. Our IT experts are more than happy to assist you.

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How two-factor and two-step authentication can improve your security

Data breaches are becoming more prevalent these days. In order to keep your business safe from data breaches, you need to step up your security measures. One of the best ways to strengthen your security is by implementing a two-factor or a two-step authentication process. These authentication methods may sound the same, but they are actually two different processes. Read on to learn more about the difference between two-factor authentication and two-step authentication.

According to the Allianz Risk Barometer, businesses are more worried about cybersecurity threats compared to other business disruptions like supply chain issues, natural disasters, or even the COVID-19 pandemic. This is why business owners are ramping up data security measures. One way they do this is by implementing two-factor and two-step authentication. Many businesses use the two terms interchangeably, but these processes are quite different.

Two-factor authentication

Two-factor authentication (2FA) is a security measure used to ensure that people trying to access a system are who they say they are. 2FA requires users to provide two pieces of information before being granted access.

When you try to log in to a system that uses 2FA, you’ll be asked to provide not only your password but also another piece of information or form of identification. This second factor can be something you know, like a PIN or a security question, or something you have, like a physical token or key fob. If you have the correct password and the second piece of information, then you’ll be granted access to the system. Because of the additional authentication information required, hackers would have great difficulty breaking into a network using a 2FA system.

Two-step authentication

Two-step authentication (2SA) is an extra layer of security that can be added to your online accounts. 2SA requires you to enter both your password and a code that is sent to your phone or email before you can log in.

Adding 2SA to your online accounts can help protect your information from being hacked. Even if a hacker knows your username and password, they will still need the code that is sent to your phone or email before they can log in to your account.

There are a few different ways to set up 2SA. Some websites, like Google and Facebook, offer 2SA as an additional security measure that is especially useful when you or someone else is trying to log in using a new or different device. Others, like Dropbox and Twitter, require you to set up your authentication profile in the settings page before you can use their app. A 2SA setup is typically quick and easy, and only requires you to have your phone or email immediately accessible when you log in.

Which one is better?

Relying on a single-factor authentication process is no longer sufficient in ensuring the safety of your network. Securing the authentication process and making it difficult for cybercriminals to access your network should be on top of your priorities. Deciding whether to use two-step or two-factor authentication largely depends on your business’s specific security requirements. To take the stress out of choosing which between the two methods better suits your needs, call us today for expert cybersecurity advice.

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How to remove adware apps from your Android device

Are you constantly seeing unwanted ads on your Android device? Does it freeze up or crash for no apparent reason? Chances are, it’s infected with adware. Aside from being a nuisance, adware can also install malicious scripts designed to steal a user’s private information. Here’s what you need to know about adware, and how to remove them from your Android device.

What is adware?

Adware or advertising-supported software is a program that displays unwanted ads on computers or mobile devices. It monitors browsing activity to bombard users with advertisements tailored to their interests. Some signs of an adware infection include:

  • Ads popping up on an Android device’s lock screen and notification panel
  • Noticeably slower performance and/or frequent crashing
  • Fast battery drain
  • Suspicious data usage
  • The appearance of unknown software you did not download
  • Changes to your browser’s home page

How can you remove Android adware apps?

If you notice the aforementioned signs or suspect that your Android device is infected with adware, here are ways to remove it.

Use adware removal software
Adware removal apps can easily remove hidden adware from Android devices. However, not all of them are safe or effective. When choosing adware removal software, make sure it can do the following:

  • Monitor URLs and alert you against dangerous websites
  • Warn you about the presence of suspicious apps aside from adware
  • Automatically scan and remove adware from your device
  • Efficiently use your device’s resources
  • Run smoothly in the background without disrupting other apps

Remove adware manually
If your device does not have an adware removal tool installed, or you don’t want to download one, you can manually remove adware by following these steps:

  1. Press and hold the power button.
  2. Press and hold down the Restart or Power Off icon until a new option to reboot in safe mode appears.
  3. Tap on Safe Mode. This will restart your device in Safe Mode, which disables all third-party apps.
  4. After restarting your device in Safe Mode, go to Settings > Apps. This will bring up a list of all the apps on your device. Adware apps usually come with a greenish-blue icon and use generic file names such as Update, Back-Up, etc.
  5. Tap on the icon of the app you want to remove and select Uninstall. Note that most Android devices come with preloaded apps from the manufacturer that can’t be deleted. In such cases, the only options you can use are Force Stop or Disable.

These steps will largely depend on your device’s Android version. If you’re having trouble restarting your device in Safe Mode, try referring to its manual or search online on how to restart your specific device in Safe Mode.

If you want to learn more ways to protect your Android devices from adware and other cyberthreats, give us a call today. We’ll be more than happy to help.

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6 Crucial battery-saving tips for iPhone users

If you’re working out of the office or house, you never want your iPhone to run out of battery. A dead smartphone can mean missing important calls and being unable to send crucial updates to the team. But with the tips below, you can avoid these issues in the first place.

1. Activate Low Power Mode

When you switch on Low Power Mode, it automatically adjusts several settings to extend the life of your battery. For starters, it reduces the brightness of your screen and the amount of battery power your apps are using. It also disables the automatic fetching of new email and it powers off the display more quickly. To activate Low Power Mode, press Settings > Battery and then tap Low Power Mode.

2. Lower the screen brightness

The brighter your iPhone screen, the more battery it drains. To adjust your screen brightness, flick the Control Center tab upward from the bottom of your screen. There, you’ll see a horizontal line with a circle in the middle and a sun symbol to the side of both ends. Move the circle left or right to adjust the brightness.

Alternatively, you can adjust your iPhone’s brightness in Settings > Display & Brightness. On this screen, you also can turn off Auto-Brightness, which automatically adjusts the brightness of your phone. When you turn this setting off, you’ll be certain that your phone is not wasting any battery power due to excessive screen brightness.

3. Switch off Wi-Fi

Enabling Wi-Fi can be a huge battery drain depending on the location. For instance, if you’re at home, Wi-Fi will use less battery. But when you’re on the go, your phone is often searching for a Wi-Fi signal to connect to, which drains the battery. So if you can hold off on your mobile browsing and email till you get home or to the office, your phone will stay powered on longer.

4. Switch off cellular data

Like Wi-Fi, cellular data can also consume battery quickly, especially if you’re in an area where there’s no cellular coverage. When this happens, your phone begins to constantly search for a signal, and this consumes a lot of power. So if you’re short on battery and don’t need data, turn off your cellular data function. Doing this can easily provide an extra hour or two of additional battery life.

5. Activate airplane mode

Desperate times call for desperate measures, and this is exactly when you need airplane mode. If you are down to 20 percent battery life and need your phone to last for a few hours longer, airplane mode may help. By switching it on, your phone will shut down all wireless activity, including cellular, Bluetooth, and Wi-Fi.

Doing this is obviously not ideal, but if you have little battery life and want your phone available in case of emergencies, this is your best option (next to switching it off). You can also turn on wireless functions like Bluetooth or Wi-Fi individually while staying in airplane mode.

You can switch to airplane mode from the Control Center screen or by going to Settings and then clicking on Airplane mode.

6. Use a power bank

Buying a power bank to charge your phone remotely is a great option if you intend to continue using Wi-Fi, cellular data, and other high-powered settings for long hours. These devices are continually becoming lighter and smaller, so it’s no longer a hassle to carry them around. You can simply slide a power bank into your pocket and use it when needed.

If you’re looking for more ways to get the most out of your iPhone or are looking to service your Apple technology, feel free to contact us. We’re happy to help in any way possible.

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The advantages of telemedicine

When you have questions about your health or are feeling under the weather, you usually set up a face-to-face meeting with your healthcare provider. But advancements in communication technology are allowing people to consult with their doctors anytime and anywhere through a service called telemedicine.

What is telemedicine?

Telemedicine is an innovative and safe way for patients to consult with their healthcare providers from the comfort of their homes. It utilizes modern video conferencing and remote monitoring technology to help doctors assess, diagnose, and recommend treatment options to patients who are physically unable to visit a clinic or hospital.

Benefits of telemedicine

While it’s not meant to completely replace in-person consultations, telemedicine has significant benefits, such as:

Better access to healthcare

Telemedicine connects specialists to patients who have trouble obtaining proper healthcare services. This includes people living in rural locations and medically underserved communities, and those who can’t travel due to disabilities. With virtual consultations, people without easy access to basic healthcare services can now see their doctors more frequently.

Reduced exposure to illnesses

Because telemedicine allows patients to consult with a physician remotely, it can reduce their risk of exposure to infectious illnesses such as the common cold and the COVID-19 virus.

Convenience

Virtual consultations allow patients to talk to a physician from the comfort of your home, eliminating the need for you to travel, pay for gas and parking, and sit in a waiting room to see a doctor. People can even fit telemedicine into their busy schedules. By scheduling a consultation during breaks or after work, they don’t need to miss a day of work to get a checkup.

Cost savings

According to the American Journal of Emergency Medicine, telemedicine consultations can help patients save around $19 to $121 per visit. The report shows that a single virtual consultation was enough to address the health concerns of multiple patients without having to send them to expensive care settings like emergency rooms. Another study by Today’s Geriatric Medicine shows telemedicine can cut the cost of inpatient care by as much as 19%.

Improved quality of care delivery

A study by the National Library of Medicine showed that telemedicine enhances the quality of care for patients suffering from both mental health and medical conditions. It made follow-up care easier for healthcare professionals and helped patients manage their medical conditions more effectively. With the help of telemedicine, patients had:

  • 38% less hospital admissions
  • 31% less hospital readmissions
  • 63% chance of shorter hospital stays

Organized health information

Aside from virtual consultations, using telemedicine is a good way of organizing a patient’s health records. By using patient forms found on online healthcare platforms and portals, a patient can check their test results, review medical records, request prescription refills, and get in touch with their healthcare provider with a single click of a button.

Telemedicine is changing doctor-patient relationships by providing people with better access to their doctor and direct care at home. If you want to learn more about telemedicine, give us a call today.

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UC cloud migration: Crucial tips to keep in mind

Moving unified communications (UC) systems to the cloud can be a daunting task. If the migration is not planned carefully, this can lead to disastrous consequences for your business. Otherwise, it offers many significant benefits, including augmented security and scalability. In this blog post, we outline crucial tips to keep in mind when planning your migration so that you can enjoy all the benefits of UC in the cloud without any risks.

A gradual transition is the key

You don’t have to migrate your UC system to the cloud in one big move. Staggering migration can be more secure and beneficial. For instance, you can first move UC technologies for departments that will benefit from it. Meanwhile, those with no pressing need for a cloud-based UC system, such as a company’s call center, can keep using on-premises systems. Doing this allows users to ease their way into the new system without experiencing network disruptions that may hamper their productivity.

Ensure sufficient bandwidth

Speed and performance issues will inevitably arise, so make sure to cover all the bases before migration. To do this, you have to secure a reliable internet service provider (ISP), check the stability of your internal network, and have a backup plan. Ensuring sufficient bandwidth is a critical point to consider during migration if you often experience unstable or slow network connections that could pose serious problems. Determine the level of bandwidth your entire business needs, and get it from an ISP that can deliver.

Do not skip your tests

You may experience a smooth UC transition to the cloud, but you may also encounter unexpected issues that need ironing out long after the migration is declared a success. It’s best practice to test the systems throughout the migration process to soften potentially costly and time-consuming impacts. Whether you’re trying out voice, data, or video, you should conduct tests, set benchmarks for performance, and predict future usage patterns.

Immediately act on identified problem points

After going live with your cloud UC system, consider the overall user experience and availability of support for devices, applications, and other components. Are persistent connectivity issues going to cause trouble during conference calls? This and other issues may prove detrimental in the long run, so keep them in mind when deciding whether to keep, enhance, or discontinue a cloud-based UC system. Your new system should reduce headaches, not exacerbate them.

Constantly monitor performance and quality

Don’t be surprised if you encounter a few issues even after extensive testing. Migrating to the cloud requires planning and a sustainable strategy, especially if your organization is dependent on instant messaging, voice conferencing, or video calling. There’s also a good chance that you will be working with several vendors, so always demand the best service.

You too can have a smooth and secure UC cloud migration experience. With our cloud technology and VoIP know-how, we’ll make sure it’s an easy process. Contact us today to learn more.

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MS Excel 2021 for Windows: Great new features and functions to leverage

Microsoft Excel makes it easy to create budgets, track inventory levels, and analyze sales. This software can handle huge amounts of information, making it an extremely useful tool for storing and analyzing data. No wonder Excel has become a staple in offices worldwide over the years. Its latest version, Excel 2021 for Windows, is packed with even more powerful features and functions that you can enjoy.

Features exclusive to Excel 2021 for Microsoft 365

The following new features are available for Excel for Microsoft 365, but not its long-term servicing channel (LTSC) version, which was formerly known as the “perpetual license” version.

  • Co-authoring – lets you work simultaneously with other users on the same Excel workbook and see each other’s inputs in a matter of seconds
  • Threaded comments – allows you to have better discussions with other users in an Excel workbook, thanks to the ability to reply to comments inline
  • Visibility of active co-authors – lets you see the other users who are also working with you and where they are in the workbook

XLOOKUP function

Similar to the VLOOKUP, HLOOKUP, and INDEX+MATCH functions, XLOOKUP searches for an item in a range or table and returns the matching result. However, XLOOKUP is more powerful than other lookup functions since it requires only three basic parameters to perform the search:

  • The value you are looking for
  • The list that should contain the value
  • The list where the result should come from

XLOOKUP can search anywhere in the data and find the result, not just on a specified column or row like with the VLOOKUP and HLOOKUP functions. Moreover, XLOOKUP finds the exact match by default, so you don’t have to indicate “True” or “False” in the formula.

LET function

The LET function allows you to assign names to calculation results. For example, you can apply names, such as “monthlySales” and “totalSales” to an associated value, which makes formulas easier to read. The LET function supports up to 126 name/value pairs. Take note that the names work only within the scope of the LET function.

To use the LET function, you need to provide at least three parameters:

  • Name
  • Associated value
  • Calculation that uses the name and associated value pair/s

For example:
=LET(x,1,x+2) → x+2 → 1+2 → 3

6 New dynamic array functions

For the longest time, Excel allowed users to use just one formula per cell. However, this has changed with the recent introduction of dynamic arrays wherein any formula that returns an array of values automatically spills into neighboring cells.

To leverage dynamic arrays, Excel 2021 for Windows introduced six new functions:

  • FILTER – filters data based on the predefined criteria
  • SORT – sorts a cell range by a specified column
  • SORTBY – sorts a cell range by another range or array
  • UNIQUE – takes out unique values from a range of cells
  • SEQUENCE – creates a list of sequential numbers
  • RANDARRAY – creates an array of random numbers

XMATCH function

The more powerful successor to the MATCH function, XMATCH looks for a specified item in an array or range of cells and then returns the item’s relative position in vertical or horizontal ranges. It can also return a value in an array.

The XMATCH function assumes that you want an exact match, so it requires only two parameters (i.e., lookup value and lookup array) to work. However, you can add an optional third parameter to change the default matching type to “next smaller,” “next larger,” or “wildcard match.”

XMATCH has another optional parameter that allows you to indicate whether to search from the top or bottom of the lookup list, or whether to conduct a binary search on ascending or descending values.

These are just some of the great new features you can leverage in Excel 2021 for Windows. For more Microsoft Office productivity tips, consult our IT experts today.

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SaaS, Paas, and IaaS: 3 Primary cloud computing service models explained

As a business owner, you know that technology is essential to your success, but keeping up with the latest trends can be expensive and time-consuming. That’s why cloud computing is a great option for businesses of all sizes. It allows you to access hardware and software over the internet, which means you don’t have to invest in expensive infrastructure or even hire full-time staff to manage your IT. In this blog post, we will discuss the different types of cloud computing service models and help you choose the best one for your business.

1. Software-as-a-Service (SaaS)

SaaS is one of the most common and well known cloud service delivery models. Unlike software that you install on your computer, SaaS solutions are hosted on a provider’s servers. That is, when you open a mobile or web browser app, the device merely sends inputs to a data center. The data center then processes the inputs and sends the outputs back to your device. Minimal to no processing is done on your device itself. And for as long as you have an internet connection, you can access the software from any device, at any time.

With SaaS, your provider is responsible for software maintenance and updates. They’ll make sure to roll out updates once these become available so that all users have the same version of a particular software at the same time. This means you don’t have to spend time and effort manually managing software and checking for updates, which can lead you to save on related costs.

For improved efficiency and productivity, SaaS software solutions typically include document creation suites, accounting software, email services, HR solutions, content management tools, customer relationship management systems, and more.

In a nutshell, SaaS is:

  • Ready to use and available over the internet
  • Hosted on a remote server by a third-party provider
  • Scalable, with different tiers for small, medium, and enterprise-level businesses
  • Inclusive, offering security, compliance, and maintenance as part of the cost

2. Platform-as-a-Service (PaaS)

PaaS is primarily used by developers who need a virtual environment for developing and testing their own custom software or apps. This means developers don’t need to build and maintain their own infrastructure consisting of networking devices, storage, servers, an operating system, and other necessary hardware and software when developing applications. This saves them time and money.

Aside from helping businesses improve the quality of their products, PaaS enables businesses to shorten their product development cycles, leading to faster time to market for new products.

Most companies that utilize PaaS do so to either host or develop their own software solutions or provide support for software used by their employees. But while PaaS is gaining popularity with many small businesses, most won’t have firsthand interactions with this type of cloud unless they need to build their own software or app.

In general, PaaS solutions are:

  • Accessible to multiple users for enhanced collaboration
  • Scalable, with various tiers of resources to suit the size of your business
  • Built on virtualization technology
  • Easy to run without extensive system administration knowledge

3. Infrastructure-as-a-Service (IaaS)

IaaS is considered one of the most flexible cloud models, as it gives the most ideal options when it comes to IT hardware infrastructure. IaaS offers services such as pay-as-you-go storage, networking, and virtualization. The most popular and well-known type of IaaS is the virtual machine — a digital version of a computer or server that is accessed over the internet. IaaS gives you cloud-based alternatives to expensive on-premises infrastructure, so you can use your funds to invest in other things.

In other words, if you are looking to virtualize your systems via the cloud, IaaS is a good place to start, as it allows you to easily move existing support systems. Other solutions can then be migrated or introduced as needed.

IaaS is:

  • Highly flexible and scalable
  • Accessible by multiple users
  • Cost-effective

While the cloud offers a wide variety of benefits and solutions, choosing the service model that best fits your company’s needs can be daunting. Get in touch with us today and we’ll help you find the best solution for your business and ensure proper migration and implementation so you can focus on running your business.

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