What an MSP can do for healthcare providers

More and more healthcare organizations are turning to managed IT services providers (MSPs) for their IT needs. Outsourcing their IT functions enables hospitals and clinics to focus on being healthcare providers rather than IT professionals. Here are some of the best benefits of hiring one:

MSPs guarantee quick response times

Constant system uptime and availability can be a matter of life and death in the healthcare industry, which makes quick IT support response times crucial for any healthcare practice.

Most MSPs guarantee timely and quick response, as well as support lines that are open 24/7/365. This means that if your IT infrastructure encounters an issue in the middle of the night, MSPs can handle the problem without the need for you to come into the office.

MSPs provide proactive security

In the realm of healthcare data security, it’s essential to comply with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) mandates. Failing to meet regulations may result in huge fines, serious penalties, and even the withdrawal of your license to operate.

MSPs offer security services that include identity-based security and encryption, authorized privileges and access control, and data accountability and integrity.

MSPs assist with business continuity plans

A business continuity plan is an absolute necessity for your healthcare organization, as you can’t afford to lose all your valuable medical data in case of an emergency or a disaster.

MSPs can help identify risks and threats, then recommend proactive solutions to protect healthcare operations and data if an outage or a natural disaster occurs. Finally, they maintain HIPAA-compliant off-site backups and failover systems so you can prevent any sudden regulatory or patient data retention issues.

MSPs boost your practice’s efficiency

MSPs can recommend IT solutions and implement technologies into workflow processes to deliver efficient and timely healthcare services. For instance, MSPs can set up AI-powered recruitment tools to help with healthcare staffing, or they can automate database management to reduce human error and increase operational efficiency.

If you want to learn more about how great technology and support can benefit your healthcare practice, get in touch with us today.

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5 Reasons every SMB needs marketing automation

Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also often costly and error-prone. Read on to find out how marketing automation solves these problems while offering several more benefits.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This either provides potential customers with the information they requested or informs them that you will be responding in greater detail soon.

Automatic follow-ups

There’s a reason most people prefer to communicate via email: keeping in touch over the phone can be tough if both parties are always busy. An automated system solves this by logging the time and date of your contact with the leads, then automatically emailing them about follow-up times. The call, email, and responses are all logged in your customer relationship management software and calendar without a single minute wasted on inputting information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of who is working with a customer. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can begin working on building profitable rapport right away.

Easier content distribution

Potential clients and leads get dozens, sometimes hundreds, of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as how-to guides and total cost of ownership tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that will ultimately lead visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Organized contact list

Networking events generate new contacts and new leads. This used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools has made it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails all get organized into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what tools are available to help them cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above, that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

This post was originally published on this site

5 Reasons every SMB needs marketing automation

Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also often costly and error-prone. Read on to find out how marketing automation solves these problems while offering several more benefits.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This either provides potential customers with the information they requested or informs them that you will be responding in greater detail soon.

Automatic follow-ups

There’s a reason most people prefer to communicate via email: keeping in touch over the phone can be tough if both parties are always busy. An automated system solves this by logging the time and date of your contact with the leads, then automatically emailing them about follow-up times. The call, email, and responses are all logged in your customer relationship management software and calendar without a single minute wasted on inputting information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of who is working with a customer. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can begin working on building profitable rapport right away.

Easier content distribution

Potential clients and leads get dozens, sometimes hundreds, of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as how-to guides and total cost of ownership tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that will ultimately lead visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Organized contact list

Networking events generate new contacts and new leads. This used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools has made it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails all get organized into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what tools are available to help them cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above, that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

This post was originally published on this site

Why hospitals need managed IT services

Technology is the heartbeat of modern medicine, which is why hospital IT budgets continue to grow every year. Whether your practice is struggling with data security or operational efficiency, managed services providers (MSPs) are an excellent option for IT support.

Here’s why partnering with MSPs is beneficial for healthcare providers:

MSPs guarantee response times

When it comes to providing healthcare services, constant uptime and availability can be a matter of life and death. Your IT support team shouldn’t be any different. Most MSPs guarantee maximum response times and support lines that are open 24 hours a day.

If something breaks or you come across technical issues in the dead of night, you shouldn’t have to worry about whether an in-house technician takes too long to pick up the phone or can’t make it in.

MSPs help with business continuity plans

You risk putting your practice in jeopardy if your IT team can’t help you recover from an outage or natural disaster. A business continuity plan is an absolute necessity in your healthcare organization — you simply can’t afford to lose all your valuable medical data in the event of a disaster.

MSPs maintain HIPAA-compliant off-site backups and failover systems so you can prevent any sudden regulatory or customer retention issues.

MSPs provide proactive security

In the world of healthcare data security, complying with HIPAA mandates is essential. Failing to meet regulations may result in huge fines, serious penalties, and even the withdrawal of your license to operate.

MSPs offer security services that include identity-based security and encryption, authorized privileges and access control, and data accountability and integrity.

MSPs boost practice efficiency

Healthcare staffing is often a hassle. But thankfully, MSPs can help set up, secure, and support high-tech solutions that reduce your HR concerns. Practices can take advantage of automation, enterprise resource planning software, and database management to reduce human errors and increase operational efficiency.

If you want to learn more about how great technology and support can benefit your healthcare practice, get in touch with us today — we provide the perfect set of IT solutions and outstanding support to drive your organization forward.

This post was originally published on this site