Tips to connect an external monitor to your Mac

If you’re one of many people who regularly or permanently work from home, you’ve probably thought about how much more convenient it will be to work using two monitors instead of one. Mac users who wish to use two monitors but don’t know how should follow these tips.

First, check which displays your Mac device supports by doing the following:

  • Click the Apple Menu (located on the left-hand side of the screen) then click About This Mac. Then click Support > Specifications (under Mac Resources).

You will then be directed to an Apple web page indicating your device’s technical specifications. Under Display and Video Support, you will see some details similar to the following*:

Display

  • Retina display 
  • 13.3-inch (diagonal) LED-backlit display with IPS technology; 2560-by-1600 native resolution at 227 pixels per inch with support for millions of colors
  • Supported scaled resolutions:
    • 1680 by 1050 
    • 1440 by 900 
    • 1024 by 640
  • 400 nits brightness 
  • Wide color (P3) 
  • True Tone technology

Video Support

Simultaneously supports full native resolution on the built-in display at millions of colors and:

  • One external display with up to 6K resolution at 60Hz

Thunderbolt 3 digital video output

  • Native DisplayPort output over USB-C 
  • VGA, HDMI, DVI, and Thunderbolt 2 output supported using adapters (sold separately)

*This is for a 13-inch MacBook Air (M1, 2020) model.

Extended mode versus mirror mode

Connecting to an external display lets you choose between:

  • Extended mode – uses the external display to extend the image displayed on your main Mac device. To activate extended mode:
    •  Click Apple menu > System Preferences > Display > Arrangement.
    • Make sure the Mirror Displays checkbox is unticked.

Note: This may not work on older Mac devices such as early 2015 models or older.

  • Mirror mode – reflects or “mirrors” the exact same image on your main device onto the external screen. To activate video mirroring:
    • Click Apple menu > System Preferences > Displays > Arrangement.
    • Tick the Mirror Displays checkbox.

AirPlay mode

Those who have an Apple TV can use AirPlay to use their TV as a second screen. Apple TV is designed for use with TVs, but it can also be used to connect to HDMI-enabled computer monitors.

To use AirPlay mode as a second display:

  • Turn on your TV and Apple TV.
  • In the menu bar (the topmost bar on the screen), click the Control Center icon.
  • Click Screen Mirroring then select your Apple TV.

To enable AirPlay to mirror your main Mac device:

  • Click the AirPlay icon and select Mirror Built-in Display.
  • To use your TV as a separate display, click the AirPlay icon, then choose Use As Separate Display.

To turn off AirPlay:

  • Click the AirPlay icon, then select Turn AirPlay Off.

Your MacBook Pro, MacBook Air, Mac mini, and other Apple devices have functionalities you may not have yet explored. To get more productivity hacks and/or hardware support, call our IT experts today.

This post was originally published on this site

Boost your marketing campaigns with video content

Creating trending videos on social media is one of the best ways to catch people’s attention and market your brand. These are the seven types of video content you can use to bolster your marketing campaigns.

Business introduction or behind-the-scenes

If your company lacks an online presence, one of the best things you can do is give customers direct access to your staff and your product. Take your viewers on an office tour and show them how a product is made, or broadcast your business’s launch event.

Make sure to invite as many viewers as you can, but remember that most live broadcasts can be saved and viewed later. You’ll likely want to keep the video available after the live broadcast has ended.

News and trending topics

Current and live event broadcasts are great not only because they’re fresh, but also because they give your audience something to share.

Facebook Live and Instagram stories allow people and businesses to share recent information, trending news, and other relevant stories. For example, you can stream a live cooking show while engaging your viewers by hosting a Q and A in real time OR during the show.

With these features, you can instantly reach millions of viewers in mere seconds.

Ask me anything (AMA)

You may be getting a lot of conceptual questions about innovative ways to use your product or service, what direction the company is heading, and so forth. There’s no better way to address these questions than to do a personal and unscripted AMA segment.

Should you get a good turnout, make sure to keep questions and answers moving in a relevant and interesting direction. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests will be a lot more beneficial for wider audiences.

How-tos

Whether it’s a soon-to-be-released product or a simple rehash of an existing one, there’s no better way to guide customers than by using how-to videos.

Not only do these show existing clients the best way to use your product or service, but it also allows potential customers to see both your product and your customer service philosophy in action. Saving these videos can be invaluable as you continue to get questions about your products or services — it’s an easy way to build a video reference library for sales and support.

Webinars

Webinars are events held on the internet that are attended by an online audience. They allow for online participation, thanks to real-time audio and video feeds.

In addition to video images, presentation slides can be broadcast and run in sync with the rest of the presentation. You can also make use of the screen capture functionality to show your viewers an application or a website. Webinars also offer various interactive opportunities such as chat, polls, surveys, and tests.

Live broadcast announcements

You can post live broadcast updates on social media platforms about an upcoming product, service, or event. These can make your announcement far more interesting and personal than a press release or faceless status update ever will.

Text-based announcements and pre-recorded videos severely limit how you address the “fine print” questions from customers. Think of live broadcasts as a chance to hold your own personal press briefing and address questions after your scripted announcement.

Social media reports indicate that Facebook users spend three times longer watching live broadcasts than pre-recorded videos. There are a handful of different services to use for live video broadcasting. Deciding which one is the best for you can depend on a lot of different variables, such as the length of your content and the demographics of your target audience.

Promotional videos

Use social media to offer a special promotion to anyone who tunes in to a live broadcast. Your promotional videos should portray your business in a positive light and make people want to do business with you.

Nowadays, many companies use influencers to attract people. If you have someone who’s familiar to your audience promoting your business, you’re likely to get the attention of potential customers, especially those who are hearing about your product or service for the first time.

Remember that promotional videos should be straight to the point and should last no longer than 10 – 15 minutes.

Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.

This post was originally published on this site

Boost your marketing campaigns with video content

Creating trending videos on social media is one of the best ways to catch people’s attention and market your brand. These are the seven types of video content you can use to bolster your marketing campaigns.

Business introduction or behind-the-scenes

If your company lacks an online presence, one of the best things you can do is give customers direct access to your staff and your product. Take your viewers on an office tour and show them how a product is made, or broadcast your business’s launch event.

Make sure to invite as many viewers as you can, but remember that most live broadcasts can be saved and viewed later. You’ll likely want to keep the video available after the live broadcast has ended.

News and trending topics

Current and live event broadcasts are great not only because they’re fresh, but also because they give your audience something to share.

Facebook Live and Instagram stories allow people and businesses to share recent information, trending news, and other relevant stories. For example, you can stream a live cooking show while engaging your viewers by hosting a Q and A in real time OR during the show.

With these features, you can instantly reach millions of viewers in mere seconds.

Ask me anything (AMA)

You may be getting a lot of conceptual questions about innovative ways to use your product or service, what direction the company is heading, and so forth. There’s no better way to address these questions than to do a personal and unscripted AMA segment.

Should you get a good turnout, make sure to keep questions and answers moving in a relevant and interesting direction. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests will be a lot more beneficial for wider audiences.

How-tos

Whether it’s a soon-to-be-released product or a simple rehash of an existing one, there’s no better way to guide customers than by using how-to videos.

Not only do these show existing clients the best way to use your product or service, but it also allows potential customers to see both your product and your customer service philosophy in action. Saving these videos can be invaluable as you continue to get questions about your products or services — it’s an easy way to build a video reference library for sales and support.

Webinars

Webinars are events held on the internet that are attended by an online audience. They allow for online participation, thanks to real-time audio and video feeds.

In addition to video images, presentation slides can be broadcast and run in sync with the rest of the presentation. You can also make use of the screen capture functionality to show your viewers an application or a website. Webinars also offer various interactive opportunities such as chat, polls, surveys, and tests.

Live broadcast announcements

You can post live broadcast updates on social media platforms about an upcoming product, service, or event. These can make your announcement far more interesting and personal than a press release or faceless status update ever will.

Text-based announcements and pre-recorded videos severely limit how you address the “fine print” questions from customers. Think of live broadcasts as a chance to hold your own personal press briefing and address questions after your scripted announcement.

Social media reports indicate that Facebook users spend three times longer watching live broadcasts than pre-recorded videos. There are a handful of different services to use for live video broadcasting. Deciding which one is the best for you can depend on a lot of different variables, such as the length of your content and the demographics of your target audience.

Promotional videos

Use social media to offer a special promotion to anyone who tunes in to a live broadcast. Your promotional videos should portray your business in a positive light and make people want to do business with you.

Nowadays, many companies use influencers to attract people. If you have someone who’s familiar to your audience promoting your business, you’re likely to get the attention of potential customers, especially those who are hearing about your product or service for the first time.

Remember that promotional videos should be straight to the point and should last no longer than 10 – 15 minutes.

Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.

This post was originally published on this site

How to enable new battery usage settings on Windows 10 (Dev Channel)

Windows 10 has improved battery settings – here’s a first look and the steps to enable it.

The post How to enable new battery usage settings on Windows 10 (Dev Channel) appeared first on Pureinfotech • Windows 10 tips, one step at a time.

This post was originally published on this site

How to enable IE Mode on Microsoft Edge Chromium

Microsoft Edge makes it easy to load old websites using Internet Explorer mode, and here’s how to enable and use the feature.

The post How to enable IE Mode on Microsoft Edge Chromium appeared first on Pureinfotech • Windows 10 tips, one step at a time.

This post was originally published on this site

How to use File History to backup files on Windows 10

File History in Windows 10 is the one feature you want to use to backup your personal files, and in this guide you get all the instructions on how to use it.

The post How to use File History to backup files on Windows 10 appeared first on Pureinfotech • Windows 10 tips, one step at a time.

This post was originally published on this site

How to use Collections feature on Microsoft Edge

Microsoft Edge now has a feature to collect content from the web for research or virtually anything you want. Here’s how to give it a try in the latest version of the browser.

The post How to use Collections feature on Microsoft Edge appeared first on Pureinfotech • Windows 10 tips, one step at a time.

This post was originally published on this site