The value of AI to eCommerce businesses

Over the past few years, eCommerce has experienced rapid growth, with more and more consumers preferring to do their shopping online. In 2022, the industry is expected to grow further with the adoption of artificial intelligence (AI) by e-tailers worldwide. Here’s how AI will change the face of eCommerce and fuel its growth in the coming year and beyond.

Personalized recommendations

Machine learning (ML) is a branch of AI that enables software applications to more accurately predict outcomes using data and algorithms. In eCommerce, ML can be used to identify customer habits and interests based on search histories (both inside and outside a specific eCommerce business’s site).

With proper configuration, ML can be used to analyze shopping behaviors to customize the online shopping experience to specific users. This enables e-tailers to make product recommendations, pairings, and promotions that target individual customers. As a result, customers’ overall experience improves and, in turn, businesses’ sales significantly increase.

Improved search capabilities

Voice and image searches in eCommerce are gaining widespread popularity. By integrating voice and image search tools into eCommerce sites, e-tailers make it easier, faster, and more convenient for consumers — especially those using mobile devices — to find the products they are looking for.

To start a voice search, customers can simply click on the microphone icon on an eCommerce site. Using AI voice recognition and natural language processing, the website will identify what the user said and display all products relevant to their search query. On the other hand, to initiate a visual search, all a user has to do is upload a photo of the item they are looking for or something similar to it. AI will then make suggestions based on the data from the uploaded image.

More efficient inventory and warehouse management

AI-powered demand forecasting solutions can help e-tailers better keep track of their supplies, ensuring that they don’t run out of or overstock particular items. Such solutions enable this by leveraging sales trends and consumer behaviors, projected increases or decreases in demand, or possible supply chain issues that could affect inventory levels.

Many eCommerce businesses are also deploying AI robots in their warehouses. These robots can be programmed to retrieve products once an order has been placed or to store items once they’ve been delivered to the warehouse. This facilitates product dispatch and delivery, so customers receive their orders on time.

Better customer service

eCommerce businesses can leverage AI chatbots to deliver more efficient customer support. These bots can be programmed to facilitate simple transactions that simulate conversations with a live agent, such as questions about when orders will be delivered or the availability of an item. This frees up customer service representatives to focus on addressing higher-level or more complex issues.

Learn more about AI and how it can foster your business’s growth by getting in touch with us today. We’ll tell you all about AI and other innovative technologies that will enhance your operations and improve your profitability.

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Bolster your mobile security with MTD

Malware attacks are continuously on the rise. In 2019, cybersecurity experts calculated that one organization succumbed to a malware attack every 14 seconds. In 2021, that figure rose to one malware victim per 11 seconds. For this reason, businesses must implement a mobile-first security strategy. Leveraging mobile threat detection (MTD) solutions is an excellent way to accomplish that.

MTD and malware detection

Mobile threat detection solutions prevent network-based attacks and malware infections on mobile devices such as smartphones, tablets, and laptops. Since most malware programs are cleverly disguised as legitimate apps, the key to finding and defending against them is to recognize irregular patterns in user behavior and device function — something that MTD tools excel at.

When applied to business networks, MTD solutions can monitor network traffic for suspicious activity, such as invalid or spoofed certificates, in order to stop man-in-the-middle attacks. This enables them to respond to threats in real time while providing insight on the risk level of all devices connected to the network.

MTD and machine learning

All MTD tools are supported by a machine learning mechanism, which allows them to recognize usage patterns and flag any behavioral outliers. MTD solutions are also very scalable, and they are able to monitor dozens of Android mobile devices simultaneously. When one of these devices starts functioning in a way that deviates from the rest, machine learning helps the MTD tool log the anomaly and notify IT administrators.

Implementing an MTD solution

Integrating an MTD solution into your mobile security strategy requires a thorough evaluation of various critical factors, including industry regulations and the sensitivity of the data stored and/or exchanged on your mobile devices. Ideally, your MTD solution should be part of a larger security strategy that allows you to block harmful network traffic and strengthen the business’s overall cybersecurity posture.

Developing strong defenses for mobile devices is fast becoming a critical component in many businesses’ cybersecurity strategies. And although mobile threat detection remains an imperfect means to detect malware, it is far more powerful than traditional anti-malware solutions.

Other benefits of using MTD tools

Rolling out an MTD solution comes with several benefits essential to today’s remote or hybrid work environments. For one, it gives a company confidence in implementing a bring your own device policy. Not only is an MTD solution able to thwart cyberattacks before they become serious problems, it also gives IT administrators critical visibility into the risk level of the company’s mobile workforce. What’s more, deploying MTD solutions makes regulatory compliance a breeze, as it ensures that the organization’s sensitive data is safe regardless of where it’s stored.

Businesses like yours need comprehensive security solutions to fend off cyberattacks, whether on your PCs, laptops, or smartphones. For expert IT security recommendations, call our experts today.

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