Category: marketing automation

  • How automation can transform your marketing processes

    How automation can transform your marketing processes

    It can be challenging for small- and medium-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground. Fortunately, with marketing automation, SMBs can streamline repetitive processes and establish more cost-effective marketing campaigns. By implementing marketing automation, your company stands to gain the following benefits. 1. Automatic follow-ups Keeping in touch over…

  • 5 Reasons every SMB needs marketing automation

    5 Reasons every SMB needs marketing automation

    Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also…

  • 5 Reasons every SMB needs marketing automation

    5 Reasons every SMB needs marketing automation

    Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also…