5 Website conversion ideas for your business

Do you need a website that’ll convince people to sign up for your services or buy your product? The solution to conversion is simpler than you think. Here are five easy website essentials that will surely encourage conversion.

1. Optimize your website for mobile devices

More people are now surfing the web via smartphones and tablets. If you want a piece of this traffic, you need to make your website’s design responsive to all mobile devices.

To give your visitors a seamless mobile experience, make sure your website design fits the screen of any device. Additionally, all elements of your website, including inner pages, resources, and call-to-action buttons should be easily accessible. If not, visitors will get frustrated and move to another site.

2. Make it easy for customers to contact you

Displaying your phone number in the upper-right corner of every page and providing a simple contact form is crucial for conversions. While some people prefer not to give up their email address for fear it will be picked off by spambots, it can serve as another contact option for those who hate web forms. At the very least, your customers will have more than one way to contact you.

3. Keep it simple

People don’t always have time to navigate a complicated website, dig through dozens of pages to find a contact number, or figure out what it is that you’re selling. So when it comes to design, simplicity makes sense. When producing a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t distract them with excessive information, silly games, or flashy animations. Instead, have a nice clean layout so they can quickly understand what you’re offering and can contact you in just a click.

4. Include original photos whenever possible

Imagine having to choose between two different websites that sell the same thing and look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses stock images of business people.

By using original and authentic photos, visitors can get a better sense of your company as well as its products and services. It also gives you better control over how you can compose your photos and determine how you want your company to be perceived. So the next time you need images for your website, invest some time and money in having quality pictures taken by a professional photographer.

5. Move social media icons to the bottom of the page

Everyone loves throwing social media icons on their websites. And while it’s not a bad idea to show your credibility, putting social media icons at the top of the page makes your visitors more likely to click on them immediately. When this happens, you just gave them a reason to leave your site and never return, and we all know how easy it is to get distracted on social media.

Instead, place your social media icons at the bottom of the page or in the footer area. Remember, the goal of your website is to convert. If your visitors leave before they get a chance to explore your services, content, and offerings, you’ve lost them before you even had them.

For more tips on enhancing your digital presence, give us a call and leverage our IT expertise for your business today.

This post was originally published on this site

HIPAA calls for careful social media behavior

Healthcare providers that use social media platforms like Facebook and Twitter can interact with their patients, advertise new services, and communicate urgent announcements. Even though there’s immense potential for social media to improve healthcare, it can also expose patient-specific information when used irresponsibly.

What social media actions violate HIPAA rules?

Posting patients’ protected health information on social media, even if it’s accidentally, without the patients’ permission or authority is a violation of HIPAA regulations. This includes actions like:

  • Sharing pictures (like a team lunch in the workplace) with patient information visible in the background
  • Sharing any form of PHI (such as images or videos)
  • Posting any information that could identify an individual
  • Sharing gossip about a patient, even if the patient’s name is not mentioned

What are the consequences of violating HIPAA?

People in the healthcare industry should not treat HIPAA violations lightly. If an employee is found guilty of breaking a HIPAA rule, they could face fines between $100 and $1,500,000 depending on the severity of the violation. They could also face a 10-year jail sentence, lawsuits, job termination, and revocation of their medical license.

How can healthcare organizations prevent violations?

There are simple ways to avoid HIPAA violations while using social media:

  • Don’t post stories about patients on social media. Even if the patient’s name is omitted, the patient could still be identified by their diagnosis or treatment.
  • Check the background of photos before posting. Make sure there are policies that prohibit employees from posting photos of a patient or their information.
  • Prohibit employees from offering medical advice on social media. It’s best practice to refrain from posting diagnosis or treatment plans on social media, even if a patient asks for medical advice.
  • Always get written permission. Sometimes, a patient’s story is too great not to share. Maybe they made an astonishing recovery or exhibited great strength in the face of adversity and you want to share their accomplishment. In cases like these, ask for written permission from the patient before posting anything on social media.
  • Undergo training on HIPAA security and HIPAA privacy procedures and policies. Make sure to discuss topics such as workstation use, workstation security, and using personal devices for work. These procedures ensure that employees comply with HIPAA rules and are protecting patient information, whether it be electronic, written, or oral.

Do you work in the healthcare industry and need help managing IT and privacy issues? Feel free to call us today!

This post was originally published on this site

HIPAA calls for careful social media behavior

Healthcare providers that use social media platforms like Facebook and Twitter can interact with their patients, advertise new services, and communicate urgent announcements. Even though there’s immense potential for social media to improve healthcare, it can also expose patient-specific information when used irresponsibly.

What social media actions violate HIPAA rules?

Posting patients’ protected health information on social media, even if it’s accidentally, without the patients’ permission or authority is a violation of HIPAA regulations. This includes actions like:

  • Sharing pictures (like a team lunch in the workplace) with patient information visible in the background
  • Sharing any form of PHI (such as images or videos)
  • Posting any information that could identify an individual
  • Sharing gossip about a patient, even if the patient’s name is not mentioned

What are the consequences of violating HIPAA?

People in the healthcare industry should not treat HIPAA violations lightly. If an employee is found guilty of breaking a HIPAA rule, they could face fines between $100 and $1,500,000 depending on the severity of the violation. They could also face a 10-year jail sentence, lawsuits, job termination, and revocation of their medical license.

How can healthcare organizations prevent violations?

There are simple ways to avoid HIPAA violations while using social media:

  • Don’t post stories about patients on social media. Even if the patient’s name is omitted, the patient could still be identified by their diagnosis or treatment.
  • Check the background of photos before posting. Make sure there are policies that prohibit employees from posting photos of a patient or their information.
  • Prohibit employees from offering medical advice on social media. It’s best practice to refrain from posting diagnosis or treatment plans on social media, even if a patient asks for medical advice.
  • Always get written permission. Sometimes, a patient’s story is too great not to share. Maybe they made an astonishing recovery or exhibited great strength in the face of adversity and you want to share their accomplishment. In cases like these, ask for written permission from the patient before posting anything on social media.
  • Undergo training on HIPAA security and HIPAA privacy procedures and policies. Make sure to discuss topics such as workstation use, workstation security, and using personal devices for work. These procedures ensure that employees comply with HIPAA rules and are protecting patient information, whether it be electronic, written, or oral.

Do you work in the healthcare industry and need help managing IT and privacy issues? Feel free to call us today!

This post was originally published on this site